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Wikis are great tools to engage various, selected audiences. Endeavors achieved through this medium have the potential to result in products that represent the varied needs of the school district and community. Additionally, they facilitate the engagement of users in various locations and times.

Urban school districts are large organizations, employing large number of individuals, spread out over multiple buildings. In order for these types of school districts to thrive, they must engage their entire community, both within the district as well as the tax paying citizens and local businesses. School district leaders in this type of environment can benefit from tools that allow various groups of individuals to contribute to the development of a single product so that their efforts and opinions are represented. Wikis are great tools that can be used to allow multiple users to share and edit and single, working document. Leaders in education can encourage the use of this tool and facilitate the creation of a product, all the while, allowing various groups at separate locations and times to contribute.

Additionally, leaders can share important information and web site links to selected Wiki members. In other words, there are certain audiences that need a given message and possibly a controlled workspace to achieve their unique objectives. For example, teachers may need to have a Wiki to plan how they will meet state and federal accountability measures whereas district leaders may need a Wiki regarding how they will plan to meet district accountability goals as well as supporting each campus.